Identity Resolution

What is Identity Resolution?

Identity resolution is the method of ingesting all types and sources of customer data, processing that data, and producing a full representation of individual customers.

This capability increases customer understanding across online and offline touchpoints – and anonymous to known stages – which fuels data-driven experiences that customers value.

The Benefits of Advanced Identity Resolution Capabilities

Identity resolution eliminates friction throughout the customer journey and allows you to deliver seamless experiences that drive customer engagement and revenue.

Marketers use identity resolution to:

• Amplify customer understanding: Recognize interactions across digital and physical touchpoints at the speed of your customer to improve personalization
• Optimize spend and lower the cost of interactions: Accurately target customers who are most likely to convert on offers in the appropriate channel at scale, reducing spend in irrelevant channels for each consumer
• Increase customer lifetime value: Acquire, grow, and retain customers by providing contextually relevant experiences that prove you understand customers individually

Advanced identity resolution capabilities should enable you to build a Golden Record, a combination of customer behaviors, interests, preferences, purchases, needs, and wants – aggregated from all engagement systems – that continuously updates and persists over time.

Supported by a Golden Record, you can enhance personalization across your omnichannel environment and deliver relevant offers at your customer’s moment of interaction.

Discover how you can build a Golden Record to enhance customer experience.

The RedPoint Approach to Identity Resolution

To identify customers across databases and engagement systems, leverage the RedPoint Customer Data Platform™ to ingest and integrate all types and sources of data including:

• First-, second-, and third-party data
• Batch and streaming data
• Unstructured, semi-structured, and structured data

The RedPoint CDP links all that disparate data to create an identity graph, or a map of the demographic, behavioral, transactional, social, and relational facets of your customer’s interactions with you.