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To get the most accurate identity picture, RedPoint uses advanced probabilistic and deterministic algorithms in real time to match data to an individual, match individuals with households, and build progressive profiles from anonymous buyers to known customers over time.
Data quality starts with high-precision identity resolution across all data sources and identity proxies. RedPoint deciphers the individuals, households, cookies, IP addresses, IoT smart devices, and more to form a clear and complete picture of every customer.
The Golden Record – a persistent, continuously updated, unified record of all consumer data over the entire lifecycle – shows your buyer’s unique mix of interactions, transactions, and preferences. Using first-, second-, and third-party data, RedPoint provides a 360-degree view of each customer.
RedPoint’s comprehensive Golden Record integrates your customer data silos to gain complete and continuously updated insights into how each customer transacts with your organization, including preferences, behaviors, offers, purchases, and latest interactions across every customer engagement system or touchpoint.
The Golden Record is the fuel for your analytics to determine the best actions that optimize customer engagement and increase lifetime value.
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective.
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The modern business is awash in data about everything from customers to products to devices, consisting of multiple types, cadences, and volumes.
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