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Identity resolution is the method of ingesting all types and sources of customer data, processing that data, and producing a full representation of individual customers.
This capability increases customer understanding across online and offline touchpoints – and anonymous to known stages – which fuels data-driven experiences that customers value.
Identity resolution eliminates friction throughout the customer journey and allows you to deliver seamless experiences that drive customer engagement and revenue.
Marketers use identity resolution to:
Advanced identity resolution capabilities should enable you to build a Golden Record, a combination of customer behaviors, interests, preferences, purchases, needs, and wants – aggregated from all engagement systems – that continuously updates and persists over time.
Supported by a Golden Record, you can enhance personalization across your omnichannel environment and deliver relevant offers at your customer’s moment of interaction.
To identify customers across databases and engagement systems, leverage the RedPoint Customer Data Platform™ to ingest and integrate all types and sources of data including:
RedPoint standardizes the data and uses probabilistic and deterministic matching (with more than 375 built-in functions) to decipher the individuals, households, cookies, IP addresses, IoT smart devices, and more.
The RedPoint CDP links all that disparate data to create an identity graph, or a map of the demographic, behavioral, transactional, social, and relational facets of your customer’s interactions with you.
The identity graph is presented to users through a single customer view, or a precise and complete Golden Record for every customer.
Data stewards and martech professionals can analyze and activate the data aggregated in each Golden Record, determining next-best actions at speed and delivering those actionable insights to business teams.
Marketers and other customer-facing teams can orchestrate those offers and messages with the RedPoint Customer Engagement Hub™, enabling you to deliver the contextually relevant experiences customer expect and value.