Identity Resolution and the Golden Record

Identity Resolution: Your Key to Gaining a Complete View of a Customer

Identify customers across all touchpoints with high-precision identity resolution ingested by all data sources and identity proxies to get the most accurate understanding of every customer.

RedPoint uses advanced probabilistic and deterministic algorithms in real time to match data to an individual, match individuals with households, and build progressive profiles from anonymous consumers to known customers over time.

Create the Golden Record

The Golden Record – a persistent, continuously updated, unified record of all consumer data over the entire lifecycle – shows your buyer’s unique mix of interactions, transactions, and preferences. Using first-, second-, and third-party data, RedPoint creates an easily accessible 360-degree view of each customer.

RedPoint deciphers the individuals, households, cookies, IP addresses, IoT smart devices, and more to form a clear and complete picture of every customer.

Stay in Step with Customers

RedPoint’s comprehensive Golden Record integrates your customer data silos to gain complete and continuously updated insights into how each customer transacts with your organization, including preferences, behaviors, offers, purchases, and latest interactions across every customer engagement system or touchpoint.