CUSTOMER DATA PLATFORM

Identity Resolution

Recognize your customers – known and anonymous, individuals and households – across all points of interaction in real time.

Match Customer Signals

The single most important step you can take to ensure highly individualized experiences is accurately recognizing your customers, both known and anonymous, across all points of interaction. Miss this and you’ll find it impossible to confidently execute campaigns that improve retention, increase sales, reduce CX friction, or maximize customer profitability. Discover and correlate individual signals across the enterprise landscape to produce an accurate, relevant, up-to-date identity graph.

Probabilistic and Deterministic Matching

Leverage matching techniques that combine statistically based matching with customer data integration business rules to create highly accurate match results.

Prebuilt Matching Functions

Apply built-in processes and functions to match at the household, person, address, email, URL, and account levels. All without the need for coding or developing custom algorithms.

Tunable Matching

Control your matching with rules and match levels that meet the needs of your industry, business, and use cases, so your communications are always relevant and compliant.

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Merge and Unify Identities

Combine and organize information across sources and over time to produce the most robust identity and relationships.

Identify individuals using online and offline data including sessions, cookies, DMP IDs, email and physical addresses, phone numbers, account, device IDs and card tokens, along with persistent key management.

Build identity graphs for the real-world relationships of your customers: individuals, households, businesses, and locations that represent a network of interactions and goals for your cross-channel communications.

Handle the natural cycle of interactions, with customers in digital channels doing research and considering options, then identifying themselves to complete purchases, ask questions, and interact with people.

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Manage Identity Persistently

Understand who the customer is independent of their specific devices and identifiers, and share identities consistently and quicky across the enterprise.

Progressive Identity Cycles

Adjust to natural changes to identities over time, such as combining or breaking apart household or business profiles.

Persistent & Independent Keys

Use persistent independent keys to identify individuals and households to ensure consistent interactions across time in the face of change.

Enterprise Access

Provide identities and customer data across your enterprise in real time, so every part of the organization benefits from consistent identity.

Example single customer view from API.

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