How Identity Resolution Works

Customer identities are messy and come in every type and format. But Redpoint’s ID graph effortlessly connects records across devices, systems and sources.

The rg1 Difference

Combine robust data quality with persistent keys and a smart merge process to highlight the primary signals.

Customize matching to support unique business requirements, (e.g., HIPAA) and easily configure for householding and multi-level entities.

Build identity graphs and deliver Golden Records at the cadence required for CX differentiation.

Match Across Your Enterprise

Bring your cleansed and accurate data together to create accurate identities and relationships using:

  • Best-practice matching rules.
  • Probabilistic and deterministic resolution.
  • Ability to handle online and offline data.
  • Tunable rules for different use cases.
  • Ability to review and correct matches.
  • Universal match and relational identification of all entities.

Merge and Track Identities and Relationships

Identity is part of the customer journey, and you need to handle all the nuances, including:

  • Merging to build accurate identities.
  • Selecting the best values for interactions while preserving details.
  • Identification of individuals, households, businesses and locations.
  • Building relationships based on shared identity elements.
  • Compiling complete customer history.
  • Matching and merging across digital journeys.

Persist Keys for Consistent Identity

Independent and consistent identity is the key to accurate and relevant communications. This is possible when you:

  • Create keys for people, households and businesses.
  • Have unique keys independent of customer data and other IDs.
  • Track relationships and changes over time.
  • Automatically adjust based on life events.
  • Build a real-time enterprise identity.

Data cycling with zero friction, fear or failure.

300BN records scaled into 100M+ households

50% increase in match rates

450+ weekly data feeds integrated into one organized view

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

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