REDPOINT CUSTOMER DATA PLATFORM
Buy Your Second CDP First
Don’t waste time with a “CDP” you’ll need to replace tomorrow. Redpoint is the only CDP that gets your data right and fit for purpose, so you realize exceptional value from your AI and CX initiatives – today and in the future.
100+
Number of Data Sources
3x
ROI Delivered
80%
Reduced Manual Data Prep
30x
Improved Data Readiness Time
The Only CDP that Fixes Your Data
Redpoint delivers proven results for any use case across the enterprise.
Redpoint is The Data Readiness CDP
Most CDPs fail to deliver value because they sit on top of fragmented, poor-quality data. Redpoint is different. We start with data readiness — cleansing, unifying, and making your data fit for purpose — so your AI and CX initiatives succeed from day one.
Whether you deploy the full Redpoint CDP or enhance your existing one, Redpoint delivers the data foundation you need to drive results.
The RIGHT Data Foundation for AI and CX
Real-time throughput, built-in data quality, and customizable identity resolution provide the most accurate, up-to-date unified customer profile that can power all your use cases.
Superpowered Segmentation Without Code
Redpoint keeps your segments in sync with real life. As customer behaviors and signals change, segments update automatically — no manual refreshes, no delays. Build high-performing audiences in plain English, predict what customers will do next, and activate smarter campaigns in real time.
Ultimate Data and Martech Flexibility
The most complete composable CDP – fits in any MarTech stack, AI approach or cloud environment, with zero-copy data – so you can rapidly respond to business changes and grow your use cases.
Make Your MarTech Work Better
Connect natively to your chosen database and favorite point solutions for a customized stack that doesn’t add complexity.
What’s in the Redpoint CDP?
Data Quality at Ingestion
Reduce human error with advanced parsing, cleansing, and standardization that synthesizes every source of customer data from across the enterprise and every customer touchpoint.
Precision Identity Resolution
Deliver pinpoint-accurate customer identities in real-time, across individuals, households and accounts. Blend deterministic and probabilistic techniques to define match rules that suit your use cases.
Smart Profile Unification
Go beyond simple matching to merge profiles intelligently. Filter out the noise and surface what matters most — validated contact info, meaningful behaviors and key interactions.
Dynamic Segmentation & Activation
Personalize every customer experience by easily generating dynamic customer segments. Use our intuitive no-code interface, our AI segment builder, or incorporate model results, such as propensity, product recommendations and next best actions. Activate to any Martech channel.
See it in action
Take a tour to see how you can quickly and easily leverage your customer data to drive personalized experiences and next best actions.
Before the Redpoint CDP, I don’t think I appreciated enough the importance of having all the customer data in one place and having it updated and accurate. Just to get to that point was a huge challenge, but Redpoint got us there. Having that data is key to our personalization programs.
Andrew Heltzel, Chief Commercial Officer, Xanterra Travel Collection
Uncompromised Data Security
Data readiness means never compromising data security. With Redpoint, secure data behind your firewall, use your data cloud, or entrust it to us. Redpoint seamlesssly adapts to your organization's security requirements.
Enterprise-grade Security and Compliance
