First-Party Data: Transforming Insights into Action
In the IDC FutureScape “Future of Customers and Consumers” survey, brands were asked at which part of a customer journey d...
Redpoint Global Vice President of Platform Best Practices has more than a decade of experience in marketing automation and customer database solutions. Vin leverages his expertise to help rgOne customers maximize their technology investment and conquer critical business challenges to close the gap between customer experience and expectation. Connect with Vin on LinkedIn.
In the IDC FutureScape “Future of Customers and Consumers” survey, brands were asked at which part of a customer journey d...
Imagine for a moment that you decided to escape the mid-winder doldrums with a cycling tour through the south of France. Y...
Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may fin...
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
Since becoming a signature catchphrase in the 80s referring to US foreign policy, “trust, but verify” has since been highj...
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
The partnership between IT and marketing is continually evolving, making it difficult to pinpoint well-defined roles for t...
On March 11, I published a blog in this space on the real-time difference, writing about why it is so important for organi...
From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s movin...
Consumers want what they want when they want it. If you’re not there with relevant messages or offers at a consumer’s mome...
Contextually relevant interactions, at the customer’s moment of truth, are the key to maximizing revenue and customer sati...
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