Author: Vin DelGuercio

Redpoint Global Solution Director Vin DelGuercio has more than a decade of experience in marketing automation and customer database solutions. Vin leverages his expertise to help Redpoint Customer Engagement Hub customers maximize their technology investment and conquer critical business challenges to close the gap between customer experience and expectation. Connect with Vin on LinkedIn.

by Vin DelGuercio | March 11, 2020

The Real-Time Difference: Moving at the Speed of the Customer

From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s moving at the speed of…

by Vin DelGuercio | February 15, 2018

3 Barriers to Real-Time Customer Engagement and How to Fix Them

Consumers want what they want when they want it. If you’re not there with relevant messages or offers at a consumer’s moment of truth, your…

by Vin DelGuercio | January 23, 2018

Machine Learning Accelerates Real-Time Customer Engagement

Contextually relevant interactions, at the customer’s moment of truth, are the key to maximizing revenue and customer satisfaction. A relevant, high-impact recommendation is up to…