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RedPoint AI Studio provides significant business benefits to marketers and brands which include:
- Reduced operational expense and increased productivity. Marketers can more easily access data and models to optimize journeys. Data scientists spend less time managing data and more time doing analyses.
- Increased personalization and relevancy at scale. Combine personalization with real-time capabilities to increase revenue by delivering messages and offers in the cadence and context of the customer journey. More relevant messages lead to less customer fatigue, friction and lower interaction costs.
- Increased customer lifetime value and revenue. The robust path-to-purchase model scores each customer on his/her purchase journey, which lowers the cost of both acquiring new customers and retaining existing loyal ones.