Customer Data Platform
Capture all that is knowable about every individual customer. Create a highly accurate and continually updated view, in one Golden Record to drive your segmentation and activation.
Built for Flexibility. Built for ROI.
A comprehensive technology platform that meets companies where they are in their digital transformation journeys and takes them where they want to be.
rg1 is a highly configurable and integrated platform that provides a single point of control to connect customer data and execute real-time multichannel marketing campaigns. Leading brands rely on rg1 to deliver real-time, hyper-personalized experiences across every customer interaction.
Capture all that is knowable about every individual customer. Create a highly accurate and continually updated view, in one Golden Record to drive your segmentation and activation.
Design and deliver multichannel experiences – including journeys, campaigns, triggered messages – around your customers and stay in sync with them as their interests and preferences evolve.
Deliver timely content, offers, and next-best actions across all real-time customer touchpoints, while easily testing & learning to ensure you’ve fully optimized to your strategic objectives.
rg1 provides unparalleled optionality to deploy the rg1 platform in your cloud or data center or take advantage of Redpoint’s cloud deployment capabilities - select the option that best aligns with your technology and security requirements.
With rg1’s unrivaled customer data platform, journey orchestration, and real-time interaction capabilities, move from mass marketing to real-time, 1-to-1 personalized interactions that span channels and touchpoints.
From
To
Inconsistent data with anomalies
Clean, normalized and highly-matched data
Disparate data sources
Agile, fit-for-purpose customer records
Batch updates and nightly syncs
Real-time coordination and cadences
Channel-oriented segments
Universal, dynamically-updated segments
Linear journeys
Multichannel, multitouch journeys
Campaign-specific asssets
Omnichannel asset coordination
Siloed personalization
Personalization across every interaction/channel
Seal the gaps between strategy and execution. Make double-digit gains in response rates and revenue growth. Across a wide field of use cases and industries: This is the rg1 platform at work. For you.
rg1's modern architecture is purpose-built to scale up or down to meet critical business requirements cost-effectively. With rg1, organizations can confidently execute contextually relevant customer experiences for hundreds of millions of customers and billions of data points, all with omnichannel response times measured in milli-seconds.
rg1's open garden approach meets companies where they are in their journeys and maturity levels while future-proofing growth to a fully comprehensive, omnichannel vision. Our platform works with your each existing technology solutions and channel-focused teams while empowering you to incorporate the newest advances in CX technology, machine learning and AI. We also imbed AI in our platform for the ultimate adaptability on the fly – with data, offers, messages and channels dynamically changing as the customer changes.
With best-in-class data quality and identity resolution at its foundation, rg1 empowers organizations to deliver hyper-personalized content, offers and next-best actions across any touch point. In leveraging continuously updated insights and analytics as part of an integrated closed-loop process, experiences always account for each customer’s latest known preferences, situation and journey stage.
With unmatched data management capabilities, a comprehensive toolset for orchestrating multichannel experiences, and the ability to adapt to any technical environment, the rg1 platform is in a league of its own. It’s why leading brands who are serious about digital transformation choose Redpoint.
Get Started on Getting Ahead
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