Video: Why Machine Learning Is Necessary for Real-Time Engagement

Delivering experiences in real time across all touchpoints is table stakes for marketers who need to drive revenue and boost customer satisfaction. And to do so, companies must leverage the latest generation of machine learning and AI. But do you really understand how these technologies work and why they’re necessary for real-time engagement?

Find out how machine learning and AI can be applied to your customer data and deliver a positive impact on your marketing results from experts at Redpoint Global. You’ll learn how to:

  • Identify important audience segments and personalize offers, messages and actions in real time
  • Determine which channels are best for engaging customers
  • Surface emerging trends that you can capitalize on

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