Today’s digitally connected consumers rapidly change their online behaviors and interactions. Brands must adapt dynamically to these behaviors to deliver real-time, personalized communication at scale. Attendees will learn how to extract more value from customer data and marketing campaigns through machine learning and artificial intelligence.
Bill Porto, Sr. Engineering Analyst and Steve Zisk, Sr. Product Marketing Manager both at Redpoint Global share what automated machine learning is and how to:
- Simplify analytics for marketers
- Optimize model results
- Personalize customer journeys
- Deliver business value