Video: Predict & Adapt – How Machine Learning Can Optimize the Entire Customer Journey

Marketers know the customer experience (CX) is essential to get right. Yet, incorporating critical data isn’t always easy.

With AI and machine learning, companies can gain important insights into how to best serve their customers, improve marketing results, and deliver real-time customer experiences. According to McKinsey & Co., 80% of companies that have adopted an AI marketing a sales use case reported a revenue increase.

eMarketer moderates this Tech Talk featuring Redpoint Global’s Bill Porto, Senior Engineering Analyst, and Steve Zisk, Senior Product Marketing Manager. They explore how machine learning can be applied to customer data to predict and adapt to changing trends, behaviors, and responses for every kind of journey.

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