Video

Video: How Personalization is Driving Our Most Beloved Customer Experiences

What do the best customer experiences have in common? They are all rooted in personalization.

Blake Morgan, keynote speaker, customer experience futurist, and author of two books, shares how modern customers have come to expect and demand personalization in their interactions with brands. They expect brands to know who they are, where they’ve been, where they’re going and what they might need while they are there.

Fortune 500 brands have taken their personalization efforts to the next level. But for the most part, brands have yet to fully grasp the importance of personalization and how it can be applied to their customers.

You will learn how to:

  • Go all-in on personalization
  • Interact with consumers in a relevant and real-time way
  • Build strong relationships that encourage loyalty
  • Create a consistent and personalized omnichannel experience

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