Video

Video: How Does Data Management Impact Customer Experience?

Whether selling to, engaging with or supporting customers, companies must capture and use every data insight possible. How do we connect the dots between data management and customer experience?

Explore customer data management and how to orchestrate and operationalize the data to drive revenue. This video will focus on:

  • The fundamentals of customer data management
  • Consolidating and organizing your data into a single view
  • Defining a customer data platform (CDP) and its importance

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