Delivering an unsurpassed customer experience – especially as COVID-19 is accelerating requirements for digital transformation – requires complete data oversight. You need the most accurate and up-to-date data to optimize and personalize your outreach through relevant, real-time communications with your customers. Discover how a Customer Data Platform (CDP) helps marketers drive consumer knowledge into engagement.
Guest speaker, Mila D’Antonio, Principal Analyst, Customer Engagement at Omdia and Steve Zisk, Senior Product Marketing Manager at Redpoint Global discuss in more detail:
- How and why more marketers are embracing the importance of CDPs
- Steps needed for building customer profiles to drive decisions and engagement
- Surprising edge use cases for the CDP