Video: Facts Not Fiction – Beyond the CDP

Consumers are raising their expectations for how a brand engages with them — recognizing them across every channel, with every interaction relevant to where they are in their customer journey.

Marketers grasp that more than just integrating all customer data sources, a customer data platform (CDP) must now help guide comprehensive, multi-channel, multi-touch journeys to meet the needs and expectations of customers amid the growing complexity. To do this, an accurate, real-time customer profile is essential for driving decisions across multiple channels at the cadence of the customer.

Watch George Corugedo, CTO at Redpoint Global, explore the facts versus the fiction of CDPs. You will learn how to:

  • Explain what it takes to be a successful, data-driven company
  • Leverage real-world examples and use cases
  • Use a CDP to drive ROI

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