Video: Empathy – The Heart of Great Customer Experiences

Regardless of your industry or how you interact with customers, delivering great experiences begins with empathy. Only by truly understanding customer needs, how they interact with your brand and where improvements can be made, can companies design strategies that make a difference and deliver tangible results. Of course, in our omnichannel world, technology is at the center of it all – from understanding customers, executing campaigns and analyzing results.

Join Annette Franz, Founder and CEO of CX Journey along with T.J. Prebil, Senior Director, Product Marketing at Redpoint Global as they discuss business strategies and technology solutions companies can use to begin to optimize customer experiences today.

You will learn:

  • How to put the “customer” in customer experience – Six elements of understanding customers
  • The keys for enabling collaboration between marketing, CX and product teams
  • Technology’s role in delivering relevant experiences

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