Companies today want to activate their customer data for more relevant real-time decisions and interactions. But in order to drive better results from predictive and prescriptive models, the data must be accurate, complete, and timely.
Join Redpoint Global’s Senior Product Marketing Manager, Steve Zisk, to discuss:
- Data and process requirements for robust identity resolution
- How to define, test, deploy, and update customer experience models
- Closing the loop with optimization, measurement, and feedback
