Data quality is at the core of your business, and having accurate, precise data leads to more opportunities and delivering more personalized experiences to your customers.
Read about data quality in this recent Gartner Report, 12 Actions to Improve Data Quality. Gartner states, “improving DQ is not a one-time effort. Rather, it requires a multifaceted approach that considers the organization’s culture, stakeholders, processes and potential realizable benefits.”
The actions were broken into “four categories:
1. Focus on the right things to set strong foundations
2. Define fit-for-purpose data quality, and take action to achieve and correct it
3. Assign business accountability for data quality
4. Embed data quality Improvement Into the organizational culture”
Read the full report now.
Gartner, 12 Actions to Improve Data Quality, Divya Radhakrishnan, Saul Judah, Melody Chien, 1 April 2021. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.