eBook/ White Paper

Real-Time Customer Engagement in Practice

Explore real-time interaction management and steps you can take towards effective real-time customer engagement.

There are prescriptive and logical steps for embracing and executing real-time interactions. This whitepaper will present a capability maturity framework for real-time marketing and examples of four tactics you can take to optimize customer engagement efforts. Whether you are just getting started on real-time or looking to take your marketing to the next level, there are a series of progressive and practical steps you can embrace today to benefit from real-time customer engagement.

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