Excelling in today’s environment requires the ability to provide highly personalized moments across every customer touchpoint and a customer data platform (CDP) can help.
Read the report from IDC, “MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021–2022 Vendor Assessment.” This IDC MarketScape highlights the critical part a CDP plays on the road to becoming a customer-focused brand, and the benefits of making customer data a fully connected enterprise service.
Read the excerpt now.
Source: IDC MarketScape Worldwide Customer Data Platforms Focused on Front-Office Users 2021- 2022 Vendor Assessment”, by Gerry Murray, David Walalce, and Michelle Morgan, December 2021, document number US47524621.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
