With the demise of the third-party cookie, there is a greater appreciation for the power of data. In a recent report reviewing trends, data and analytics (D&A) is increasingly becoming a key business capability to drive results.
Read the report from Gartner, “Top Trends in Data and Analytics for 2021: Data and Analytics as a Core Business Function.” In this report, this trend is explored, “a higher proportion of business areas reported an increase in their spending on D&A due to the COVID-19 crisis, indicating the importance of D&A as a core business capability to address disruption, as well as digital transformation.”
Download this report and enjoy complimentary access to this research.
Gartner, Top Trends in Data and Analytics for 2021: Data and Analytics as a Core Business Function, Saul Judah, Rita Sallam, Melissa Davis, Alan D. Duncan, Lydia Clougherty Jones. 16 February 2021
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