Analyst Report

Gartner Report: Top Trends in Data and Analytics for 2021: Data and Analytics as a Core Business Function

Data and analytics is shifting toward becoming a core business function.

With the demise of the third-party cookie, there is a greater appreciation for the power of data. In a recent report reviewing trends, data and analytics (D&A) is increasingly becoming a key business capability to drive results.

Read the report from Gartner, “Top Trends in Data and Analytics for 2021: Data and Analytics as a Core Business Function.” In this report, this trend is explored, “a higher proportion of business areas reported an increase in their spending on D&A due to the COVID-19 crisis, indicating the importance of D&A as a core business capability to address disruption, as well as digital transformation.”


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Gartner, Top Trends in Data and Analytics for 2021: Data and Analytics as a Core Business Function, Saul Judah, Rita Sallam, Melissa Davis, Alan D. Duncan, Lydia Clougherty Jones. 16 February 2021

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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