Analyst Report

Gartner Report | Quick Answer: What Is a Composable Customer Data Platform?

Gartner states, “A composable CDP employs modular components or APIs to support critical capabilities found embedded in a conventional, packaged CDP. This composable approach offers flexibility to choose specific customer data management capabilities that serve stakeholders inside and outside of marketing.”

This Gartner report, which contains:

• What is a composable customer data platform (CDP)?
• The three principles the composability relies on
• Packaged vs. composable approaches chart

Read this complimentary Gartner Report: What Is a Composable Customer Data Platform?

Gartner What Is a Composable Customer Data Platform?, Lizzy Foo June, Benjamin Blook, Rachel Smith, 15 July 2024

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