Consumer engagement is a driving force for healthcare in its transition towards a patient-centric model. Engaged patients are more likely to adhere to treatment plans and lifestyle changes. They also generate more valuable data about consumer behaviors, preferences, and health patterns. All of that can lead to a more efficient healthcare delivery.
According to Gartner®, “by embracing approaches to drive engagement and improve experiences, CIOs will deliver results aligned with key organizational priorities.”
CIOs who successfully implement innovative consumer engagement technologies can help their organizations stand out in a crowded market. They can leverage data analytics to extract insights that inform decisions on resource allocation, service improvement, and process optimization. CIOs play a key role in implementing technologies that empower patients to take control of their health, access information, and actively participate in their care decisions.
We encourage you to read this report and explore how to:
- Improve customer experiences by embedding ecosystem journey mapping activities.
- Build trust by improving the onboarding experience.
- Drive engagement by embracing plain language – not healthcare jargon.
Gartner®, Quick Answer: How Can Healthcare CIOs Improve Consumer Engagement, Faith Adams, Published 6 July 2023
Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
