Many brands seek the single view of the customer in order to deliver an exceptional customer experience derived from unified customer data.
Gartner has written the Market Guide for Customer Data Platforms (CDP) to get a better understanding of the CDP marketplace.
Read this Gartner report to understand the market and identify use cases for your organization.
Gartner, Market Guide for Customer Data Platforms, 2 March 2022, Benjamin Bloom, Lizzy Foo Kune.
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