Analyst Report

Gartner® Report: It’s Time for Healthcare Delivery Organizations to Adopt a Digital-First Strategy

The Gartner report: It’s Time for Healthcare Delivery Organizations to Adopt a Digital-First Strategy, is a roadmap for acclimating to the rapidly changing healthcare consumer landscape. The report highlights the impact of COVID-19 on digital healthcare and the role a Healthcare Consumer Data Platform (HCDP) plays in activating consumers to proactively pursue their health goals.

According to Gartner, “The COVID-19 pandemic has shown the limitations of today’s face-to-face model of care in meeting the safety requirements of patients and healthcare workers, monitoring the health of an individual, and meeting the needs of chronically ill people.”

Read this report to learn:

  • Which capabilities are necessary to implement a digital-first engagement strategy
  • How to utilize an HCDP to “create and sustain a trusted relationship with the consumer”
  • Ways healthcare organizations around the world are using digital health capabilities to respond to the pandemic

A digital-first strategy requires a deep understanding of the consumer’s online and offline behavior, their preferred care points, and a real-time overview of their healthcare journey.

 

Gartner, It’s Time for Healthcare Delivery Organizations to Adopt a Digital-First Strategy, 18 January 2022. Mark Gilbert

Gartner is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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