Analyst Report

Gartner® Report: Hype Cycle™ for Digital Marketing, 2022

Read the Gartner Hype Cycle for Digital Marketing, 2022, to “use this Hype Cycle to identify technologies to help you manage evolving market conditions”.

The report includes:

  • The Priority Matrix for Digital Marketing
  • Analysis of the Hype Cycle for Digital Marketing
  • Exploration of each of the named technologies.



Gartner, Hype Cycle for Digital Marketing, 2022, Claudia Ratterman, Mike Froggatt, 28 July 2022.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER and Hype Cycle are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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