Gartner® recently released: A Guide to What Is – and Isn’t – a Customer Data Platform. The report is meant to be a tool to help navigate through the continually growing Customer Data Platform (CDP) landscape.
According to Gartner®, “This research seeks to demystify the CDP category, analyze the set of core features the market has generally converged on, and draw a distinction between CDPs and other neighboring technology categories.”
Read this report to learn:
- How “to identify the right technology for managing customer data” and if this belongs on your technology roadmap
- Updated definitions in the CDP space
- The variations in CDP features, and the technologies which overlap with CDPs.
Fill out the form to read this complimentary report today.
Gartner, A Guide to What Is — and Isn’t — a Customer Data Platform, 2 March 2022, Lizzy Foo Kune, Benjamin Bloom.
GARTNER is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.