Analyst Report

Gartner® Report: A Guide to What Is — and Isn’t — a Customer Data Platform

Gartner® recently released: A Guide to What Is – and Isn’t – a Customer Data Platform. The report is meant to be a tool to help navigate through the continually growing Customer Data Platform (CDP) landscape.

According to Gartner®, “This research seeks to demystify the CDP category, analyze the set of core features the market has generally converged on, and draw a distinction between CDPs and other neighboring technology categories.”

Read this report to learn:

  • How “to identify the right technology for managing customer data” and if this belongs on your technology roadmap
  • Updated definitions in the CDP space
  • The variations in CDP features, and the technologies which overlap with CDPs.

Fill out the form to read this complimentary report today.

 

 

 

Gartner, A Guide to What Is — and Isn’t — a Customer Data Platform, 2 March 2022, Lizzy Foo Kune, Benjamin Bloom.

GARTNER is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. 

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