In the recent report from Gartner, “What Data and Analytics Leaders Need to Know About Customer Data Platforms,” the customer data platform landscape is explored to understand the “end-user requirements by defining the expected business benefits of an investment in a CDP relative to its cost.”
Read this report and learn about how data and analytics leaders can work together with their marketing and CX peers to ensure the best solution to meet their data needs.
Gartner, What Data and Analytics Leaders Need to Know About Customer Data Platforms, Melissa Davis, Malcolm Hawker, David Norrie. 17 December 2020
