Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoint was also recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs**.

Gartner Evaluation Process

According to Gartner, “by 2024, 90% of data quality technology buying decisions will focus on ease of use, automation, operational efficiency and interoperability as the critical decision factors.” “Augmented data quality — driven by AI/ML, metadata, convergence and integrations across data management offerings for useful automation — continues to be the key driver in this market. This research allows data and analytics leaders to understand the vendor landscape and make the best choice.”

Gartner also writes, “Augmented data quality is an emerging capability that can enhance routine and repetitive data quality processes through metadata analytics, knowledge graphs, and AI techniques. This results in improved data accuracy, prescriptive suggestions, and automation of process workflows for rapid time to value with a reduced operational cost.”

Redpoint’s Perspective

Redpoint believes the recognition as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH) and as a Challenger in Data Quality Solutions (DQ) indicates the strength of its rgOne platform across both data integration and activation. As both marketplaces continue to grow, value creation and differentiation becomes increasingly important. Redpoint’s position in both reports, in our opinion, speaks to the reasons why many large enterprises in healthcare, retail, financial and travel services choose rgOne. Enterprise scale data quality and best-of-breed multichannel marketing enabled by rgOne drives digital transformation at some of the world’s largest brands.

Redpoint has also been recognized as a Leader in 2022 in the IDC CDP Marketscape and Kuppinger Cole’s CDP Leadership Compass. The industry recognition from many different industry analysts and the growth over the past year in partners, new clients and client expansion all speaks to the strengths of Redpoint rgOne and the ability to transform the customer experience at scale.

* Gartner Magic Quadrant Data Quality Solutions, By Ankush Jain and Melody Chien, 1 November 2022.

**Gartner 2022 Magic Quadrant for Multichannel Marketing Hubs, By Rob Brosnan, Benjamin Bloom, Tian Smart, Ryan Brady, Michael McCune, Mike McGuire, 18 July 2022.

We were recognized as Redpoint in Magic Quadrant for Data Quality Solutions and as Redpoint Global in Magic Quadrant for Multichannel Marketing Hubs

***Gartner does not endorse any vendor, product or service depicted in its research publication, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as a statement of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Redpoint rgOne

With Redpoint’s software platform, rgOne, innovative companies are transforming customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected, and every customer touchpoint is intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions and tangible ROI — this is how leading marketers lead markets.

Redpoint’s approach to data quality empowers business users to have complete confidence that data is rock solid, and consistent across the enterprise, with scalability and performance that deliver new data points in real time. With perfect data, organizations drive better customer experiences. Marketers can deliver real-time, dynamic, data-driven interactions across any channel, while analysts and data scientists can focus on models, visualizations and questions instead of data wrangling.

With extensive experience in solving complex data issues in both B2C and B2B markets, including financial services, healthcare, retail, and travel & hospitality, Redpoint is uniquely positioned to offer businesses to the solutions to deliver a precise, real-time and holistic single-customer view that scales to any enterprise use, while protecting data privacy and security.

Related Redpoint Orchard Blogs

Redpoint® Positioned as a Leader in 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs

Actionable Insights and a Consistently Relevant Customer Experience (CX)

Test & Learn: Make the Most of Augmenting Data Quality

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