A/B/n made E-Z.
Optimize overall customer response by comparing outcomes from two or more choices.
REAL-TIME INTERACTIONS
A/B/n testing of rules, models and assets let you continually perfect real-time customer outcomes.
Optimization of customer experience is no longer a luxury but a necessity. Customers are more loyal and more willing to engage with brands that show relevance. And customer attitudes, affinities, and choices are continually changing. rg1 real-time capabilities let you experiment, measure, and optimize engagement over time and across customers, channels, campaigns, and brands.
Optimize overall customer response by comparing outcomes from two or more choices.
Easily select an ML model, test with dynamic assets, and re-feed the results — for constant optimization and higher returns.
Real-world marketing goals such as clicks and responses are precisely measured along with a range of dynamic assets.
Use optimization and experimentation to drive higher revenue and certainty and to lower interaction costs. Optimize every outcome with testing and experiments, then feed results back to improve your models and make decisions with confidence.
Instrument interactions with goals and other metadata, then use A/B/n testing to experiment and optimize your content choices.
Understand cross-channel performance for all your touchpoints and use results and reports to drive automated and manual optimization in a ”virtuous loop.”
Choose any success criteria aligned to any goal, and configure tests with competing digital assets, defined timeframes and specific methodologies.
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USE CASE
Leverage user-friendly machine learning to achieve desired business objectives including product recommendations, likelihood to purchase, best channel to engage, etc.
USE CASE
Leverage advanced analytics and machine learning to automate individual interactions and present targeted offers across all touchpoints - in real time and at scale.
Now you can stage multi-way tests for different rules and models, and test one model against any other — or against marketer rules and strategies. Testing and experimenting with content, rules, actions, and offers in real time gives you the insight into your customers that will power optimization, both automatic changes and selections and reporting for deep analysis and understanding.
Easily set experiments and comparisons up across inbound channels (such as web, SMS and smart devices) and in traditional outbound campaigns including email, push messages and paid ads. Whatever you choose, you can easily limit tests to specific segments and automatically promote the winning candidates.
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