1
Personal and private.
Leverage consumer data to stage highly relevant experiences. While safeguarding your efforts with the right policies and strict governance.
Privacy & Compliance
A process that’s closed loop. And better managed.
Key Benefits
The best experiences are highly personalized (for customers) and very responsible (for marketers). That’s why Redpoint® uses a closed-loop process that seamlessly connects customer preferences & requests to engagement solutions and data governance. No costly penalties, no needless risk.
2
Listening and learning.
Monitor every customer across every interaction point, and immediately adjust to their preferences, requests and choices.
3
Automated and advanced.
Security, privacy, visibility and governance, all automated across your org? Yes, and across every touchpoint. Yes, with Redpoint.
rgOne® in action.
With rgOne, companies can implement and maintain the most robust privacy and compliance strategies while advancing their efforts, programs and campaigns across a wide spectrum of use cases.
Compliance
From GDPR to CCPA, from HIPAA to PCI, Redpoint offers a proven record of solving the most complex technical challenges in helping companies achieve and maintain compliance.
Empowering and partnering with corporate legal and compliance: This is how we protect your best interests, and your customers’.
Consumer Preferences
It’s your choice: We can use your existing preference center, or draw on our proud partnership with PossibleNow to implement the most appropriate and viable transparent customer privacy practices.
In either case, you’re equipped to proactively respond to customer requests, and to deliver more relevant experiences. Which means building enduring long-term relationships.
Governance
Leverage rgOne to establish the right frameworks for handling all the data management within your org’s privacy and compliance ecosystem.
- Tracking event histories and customer requests
- Recording internal event decisions
- Triggering workflows upon event occurrence
- Defining user roles and permissions
- Providing confirmation updates to customers
- Maintaining auditable logs
- And more
Extend to Enterprise Systems
Use rgOne’s master data management (MDM) capabilities to distribute privacy requests throughout your org’s source systems.
Actions taken, information retained and deleted: They’re all passed across the enterprise to ensure full compliance. Regulatory practices and audits: They’re all enabled, respected, and adhered to.
Needs met, value delivered. For your customers, for you.
Consumers expect highly personalized experiences and will allow brands to use their data responsibly, if they’re met with relevant messages and offers. The rgOne platform’s closed-loop process identifies and connects with completely auditable data lineage, simply and powerfully.
Identity resolution, privacy solution.
rgOne provides complete identity resolution that's updated in real time, effectively laying the right foundation for privacy compliance at the individual consumer level.
A single, secure perimeter.
Because rgOne is hostable in your private cloud, you maintain complete control of its security perimeter. And you manage sensitive customer data with all the proper safeguards.
Automation and agility.
You can design automations, configure workflows, and define user permissions and roles. So you maintain oversight of all your data with ease, agility and confidence.
Preferences made profitable.
Transform customer preferences from requirements into assets — by encouraging customers opt-in to data sharing and enjoying more engaging, more relevant experiences in return.
“At last, we can keep identities clean and perfect for all our ongoing donor communications. Not having to manage duplicate accounts has, by itself, nearly paid for the cost of the Redpoint® solution.”
Cate Twohill
Senior Director, Solutions at Community Development Partnership
Solution Brief
GDPR Consent and Data Governance
PossibleNOW and Redpoint Global have introduced a strategic product offering to meet GDPR consent collection and data governance requirements.
Related Solutions
Customer Data Platform
Connect all 1st, 2nd, and 3rd party sources of known, semi-known, and unknown customer data into one universally accessible Golden Record
Single Customer View
Create a single view of every customer interaction to inform marketing decisions throughout a customer's lifecycle
Related Resources
Webcast
Video: The Rise of First-Party Data - Humanize the Customer Experience
Harness first-party data to create a stronger relationship between your brand and your consumer.
Analyst Report
CDP Institute Report: RealCDP Audit 2022
Redpoint Global's rgOne scored perfectly across all categories and was successfully certified as a RealCDP.
Webcast
Webcast: Meet the Analyst: Digital Marketing in Today’s Privacy-Conscious World
Join eMarketer principal analyst, Lauren Fisher, as she discusses how privacy concerns and laws will shape the digital mar...
On-Demand Webinar
Are you able to help your customers see the value of sharing their data with you?
Learn about customer identity best practices and matching customer data from anonymous to known to deliver a superior personalized experience.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
