Connectivity strategy delivers seamless integration, central point of operational control
WELLESLEY HILLS, Mass. – March 29, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, has marked the accelerated build-out of its marketing ecosystem with the announcement of support for its 100th channel connector. As a digital marketing hub, Redpoint’s Convergent Marketing Platform provides a single point of operational control across a broad variety of channels, including email, web, microsites, mobile, social, SMS/push, audience platforms, direct mail, PoS, ad networks, and more. Redpoint offers a significant difference in that it allows marketers to build and persist a system of record (unified customer profile) that resolves identity across all their siloed channels and devices.
Redpoint’s Software Development Kit (SDK) simplifies the addition of channel connectors. Once built, the maintenance and support of Redpoint connectors is included as part of all future product releases, ensuring customers always have the latest versions available.
Redpoint’s connector ecosystem allows for:
- Seamless connectivity to critical channels
- Responsiveness to ever-changing customer needs/channel proliferation
- Non-disruptive implementation and maintenance
“Too often, changes in the marketing landscape affect the productivity of marketing efforts. Marketers don’t have time for technology disruption. They need to know they are equipped to gather data and drive marketing messages seamlessly. Our connector strategy ensures that,” said George Corugedo, chief technology officer and co-founder of Redpoint Global. “Simply put, we enable marketers to execute their strategies instead of continually being impacted by technology changes.”
Redpoint Global was recently named in the Gartner Magic Quadrant for Digital Marketing Hubs and continues to accelerate its status in the digital marketing hub category.
To learn more about Redpoint Global, visit www.redpointglobal.com.