Partnership will provide clients with “strategic messaging” through a real-time, customer-centric marketing approach
WELLESLEY HILLS, Mass. – April 12, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, announced a partnership with Web Decisions, a strategic messaging, marketing database and customer insights services company serving the retail, catalog, ecommerce, CPG and healthcare industries. The Redpoint marketing platform will help power Web Decisions’ alwaysOn, a customer engagement solution that recognizes customer interactions at any touch point and displays relevant content in real-time based on the consumer’s purchase behavior.
“As our clients embrace consumer-centric marketing, Web Decisions provides them with data-driven engagement technologies that tie their marketing campaign performance back to business results,” said George Bardenheier, president of Web Decisions. “Partnering with Redpoint benefits our clients by giving them the tools needed to manage and leverage data that optimizes each and every customer engagement, delivering a powerful omni-channel marketing solution that will help them grow their business.”
Web Decisions helps resolve the challenges faced by marketers at many of the nation’s most proactive brands with services that include “strategic messaging” powered by customer and prospect marketing database build and management, data hygiene services, customer profile enhancement, business intelligence, statistical modeling and cross-channel marketing solutions.
“Web Decisions has a long, respected history of leadership in serving the marketing community,” said Dale Renner, CEO of Redpoint Global. “By using our technologies to underpin alwaysOn, more marketers will have access to a powerful and flexible marketing platform than ever before. We help marketers create rich, holistic profiles of their customers while maintaining the ability to intelligently execute across any and all channels. Working with Web Decisions will expand offerings for a broad variety of mid- to large-sized B2C organizations. This is a game-changer.”
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
About Web Decisions
Web Decisions provides real-time data driven marketing solutions that enable actionable business intelligence and campaign execution to power the marketing communications for medium and large sized business clients.
Web Decisions is headquartered in Greensboro, North Carolina, with a client services center in Schaumburg, Illinois. The company has been recently recognized as one of the fastest growing companies in the U.S. by Inc. Magazine in their Inc. 5000 List and the Triad Business Journal Fast 50. For more information email: [email protected].