Redpoint customer WGBH to accept Gartner and 1to1 Media Customer Experience Excellence Award
Wellesley Hills, Mass., Aug. 19, 2015 – Redpoint Global (www.redpointglobal.com), a data management and digital marketing leader, announced today that it will showcase its data management and customer engagement technology at this year’s Gartner Customer 360 Summit, taking place Sept. 9-11 in San Diego.
On Sept. 9 at the Summit, Redpoint customer Cate Twohill, senior director and managing partner of CRM services at WGBH, will share how the public broadcasting organization mastered omnichannel migration. Twohill will be accepting the Gartner and 1to1 Media Customer Experience Excellence Award on behalf of WGBH, for which the organization was a Silver winner in the Innovation in Customer Acquisition category. WGBH adopted Redpoint’s Convergent Marketing Platform to provide the tools to execute true omnichannel campaigns.
Also on Sept. 9, Redpoint Global’s Solution Director Vin DelGuercio will discuss why harnessing data is so important to delivering relevant customer experiences. DelGuercio will take his audience through the three things marketers need to effectively leverage data in order to optimize messaging and deliver customer experiences in a modern business environment. “Today’s connected customers expect personalized experiences with brands across all channels. To stay competitive, modern marketers must rely on quality data. That’s hard to do, especially with the massive amounts of data available today. It’s even harder to derive real-time, actionable insights from that data,” said DelGuercio.
For more information, visit www.redpointglobal.com or visit Redpoint at the Gartner Customer 360 Summit at Booth #303 at the Hilton San Diego Bayfront in San Diego, CA.
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.