Redpoint Global and Precocity Partner to Drive Digital Transformation through Customer Engagement Optimization

The Redpoint CDP is now part of Precocity’s customer experience technology offerings

Wellesley Hills, Mass. and Plano, TX – May 16, 2017 – Redpoint Global, a leading provider of data management and customer engagement technology, today announced a partnership with leading customer experience consulting group, Precocity, LLC. Precocity’s customers now have access to all Redpoint technology, including its world-class customer data platform and the Redpoint engagement hub.

Precocity specializes in solving their clients’ business problems to produce intelligent designs, deliver engaging experiences and build meaningful connections. The company’s focus on data analysis to achieve successful customer engagement and customer experiences across B2B and B2C environments is well-suited to take advantage of Redpoint’s customer engagement hub technology.

“Redpoint’s customer engagement hub is architected to support an open ecosystem approach, which enables us to customize powerful engagement solutions for data-driven marketers,” said Barry Farrah, CEO of Precocity. “Many of our clients turn to us to help them achieve digital transformation. Redpoint’s technology is ideal for optimizing engagement with the always-on, readily addressable customer, which is a critical part of an organization’s digital transformation.”

With Redpoint, Precocity’s clients now have a hub for connecting all their customer data, driving real-time decisions and intelligently orchestrating engagement. Redpoint’s open garden approach provides a single point of control over data and operations for Precocity’s clients, seamlessly integrating all their technologies, including legacy applications, to increase relevance and reduce friction for customer engagement regardless of the channel.

“Precocity helps their clients deliver exceptional experiences and build lasting relationships with customers. Always utilizing the most advanced technologies available for their clients, Precocity will now offer access to Redpoint technology; enabling brands to continuously connect with customers in a highly relevant way and deliver on their brand promise across all touchpoints,” said Redpoint CEO Dale Renner. “With Redpoint technology, Precocity not only enables their clients to optimize engagement with their customers on all channels available today, but also prepares them to quickly respond to their customers’ ever changing engagement needs in the future.”

Redpoint was recently recognized in the Gartner Magic Quadrant for Digital Marketing Hubs, which evaluated the Redpoint engagement hub[1].

[1] Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Christi Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, 14 February 2017.

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit

About Precocity

Precocity, LLC is a leading provider of consulting services impacting all digital touchpoints related to Customer Experience. Specifically, Precocity helps its mid-tier and Fortune 1000 companies deepen their customer’s loyalty through Digital Marketing & CRM, Creative & User Experience, Data & Analytics, Enterprise Web Development, Software Engineering, Business & Digital Transformation Solutions. Visit for more information.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

Email Your Molecule
Do Not Sell

Submit the form below to set a "Do Not Sell my Personal Information" preference within our persistent customer records.

Meet with a Redpoint Partner
Hello there!

Please fill out the form below and we will reach out to you.