Evaluation Based on Completeness of Vision and Ability to Execute
Wellesley Hills, Mass.– April 30, 2019 – Redpoint Global, a top provider of customer data platform and customer engagement technologies, today announced it has been positioned by Gartner, Inc. in the Challengers quadrant of the 2019 “Magic Quadrant for Multichannel Marketing Hubs.”
This is the third consecutive year that Redpoint Global has been recognized for its ability to execute and completeness of vision among industry vendors in this report. Redpoint is the only company placed in the Challengers quadrant for 2019.
Gartner defines the multichannel marketing hub (MMH) as “a technology that orchestrates a company’s communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail, call centers, paid media, and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.”
“Consumers are rapidly becoming more sophisticated and demand superior experiences that are relevant and differentiated,” said Patrick Tripp, Vice President of Product Strategy at Redpoint Global. “To achieve this, brands must have the freshest, most accurate and complete data to deliver real-time, personalized, multi-channel experiences at scale. We believe the recognition of Redpoint as the only Challenger validates how our unique solutions are enabling marketers to achieve their mandate of profitable revenue growth”.
The Redpoint Customer Engagement Hub serves as the core revenue-generating platform for a number of market-leading companies. The customer engagement hub eliminates data fragmentation and latency caused by siloes, allowing marketers to:
- Create a single view of the customer in real-time
- Easily access artificial intelligence (AI) and machine learning to determine a customer’s optimal path-to-purchase
- Orchestrate multichannel messaging across channels and touchpoints from a single point of control
“Marketers see personalization as key to multichannel marketing success,” Gartner writes in the 2019 Magic Quadrant for MMH report.
Download a complimentary copy of the report here.
 Gartner “Magic Quadrant for Multichannel Marketing Hubs, 2019” by Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever and Colin Reid, 18 April 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
About Redpoint Global, Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
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