Cited for its Strong Data Capabilities and Most Satisfied References in Report
Wellesley Hills, Mass. – August 28, 2014 – Redpoint Global Inc. (www.redpointglobal.com), a digital marketing and data management software company, today announced it was named a Leader in The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 report from Forrester Research, Inc. The report called out Redpoint’s Convergent Marketing Platform for its strong data capabilities and satisfied references. You can download the full report at: https://www.redpointglobal.com/wp-content/uploads/2017/11/Forrester-CCCM-0814.pdf.
The latest Forrester Wave compares nine vendors’ corporate strategies, market presence and current offerings. Those offerings include campaign design and execution, cross-channel integration, interaction management, optimization, architecture, and analytics and reporting. Only vendors that support digital and at least three offline channels, offer an on-premises option and focus on the enterprise were included in the report.
“Strong data capabilities combined with the most satisfied references in the study helped place Redpoint Global as a Leader in its first appearance in the CCCM Forrester Wave evaluation,” Forrester Research Senior Analyst Jason McNellis wrote in the report. “The vendor’s Convergent Marketing Platform supports hybrid data environments and uses an extract-transform-load (ETL) process that is data-structure agnostic. Buyers will like that it is easy to add and subtract channels under management by the Redpoint platform.”
“Being positioned as a Leader in our debut appearance in the Forrester Wave is an immense achievement and one we’re really proud of,” said Redpoint Global CEO Dale Renner. “I believe that having the highest rankings in customer satisfaction and in cross-channel integration reflects the quality of Redpoint’s CCCM product and our commitment to our customers’ success. Our strength in data quality and data integration – especially as the only vendor with a Hadoop-powered Big Data solution – is enabling Redpoint to leapfrog traditional competitors who don’t have data as a core competency in their marketing platform.”
About Redpoint Global
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
Social media tags: @RedPointGlobal, #DataQuality, #BigData
