Redpoint Global and Marketsoft Announce Partnership, Offer Intelligent Customer Engagement Platform to Data-first Marketers

Partnership expands Redpoint’s APAC reach, extends Marketsoft’s ability to deliver the “golden record” for optimized customer engagement

WELLESLEY HILLS, Mass. – May 23, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, announced a partnership with Marketsoft, an Australia-based agile marketing data services company serving blue chip companies from the banking, financial services, utilities, government, insurance, retail, travel, publishing and nonprofit industries. This new partnership expands Redpoint’s APAC footprint while extending Marketsoft’s marketing and data management technology offerings. Combining Marketsoft’s localized data expertise and top-notch service offerings with Redpoint’s data-driven marketing solution will allow Australian marketers to maximize the use of all their customer data to drive optimized cross-channel marketing campaigns.

“The gap between marketing automation and data quality/management is finally coming together. By coupling Redpoint’s world leading technology capabilities with Marketsoft’s data expertise and localisation assets in the APAC region, the results are impressive,” said Joel Nicholson, managing director at Marketsoft. “Our clients will begin to see deeper insights into their customers and be able to execute on marketing communications with a level of trust and transparency not possible before. The people behind Redpoint are amazing and I’m personally looking forward to an exciting, long lasting partnership between our teams.”

Redpoint provides the market-leading customer data platform (CDP) that enables marketers to create and persist rich unified views of their customers, often called a “golden record,” no matter where that data may reside or how fast it needs to be processed.

As part of the first phase of the engagement, Marketsoft is onboarding a dozen of its existing clients to Redpoint’s platform and expects to complete at least a dozen more before the end of 2016. Marketsoft serves organizations across Australia, as well as New Zealand, Singapore and Hong Kong.

“Marketsoft is the leader in providing marketing data services in the Australian market. They have a deep understanding of both the value that data brings to marketers and the challenges marketers face in being able to optimize that data to better engage with their customers,” said Dale Renner, CEO of Redpoint Global. “Marketsoft’s data-centric approach to marketing tightly aligns with Redpoint’s vision. Marketers have more technology choices than ever before.  We are excited to team with Marketsoft which has been a data-driven marketing trailblazer for 30 years, and will continue to pave the way – with the help of Redpoint’s technology – in the future.”

Organizations in the APAC region who wish to better understand the quality of their customer data are welcome to take a confidential, risk-free data audit with Marketsoft. Details may be found at:

Redpoint was named a Leader in the  Forrester Wave™: Cross-Channel Campaign Management, Q3 2014 report from Forrester Research, Inc. The report called out Redpoint’s Convergent Marketing Platform for its strong data capabilities and satisfied references.

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit

About Marketsoft

Marketsoft is an agile marketing data services company, helping marketers deliver smarter, more profitable and more customer-centric marketing campaigns by improving the quality of their data and what marketers do with it. Founded in the 1970s, Marketsoft was the first to bring the then revolutionary ‘merge purge’ technology to Australia, and has been at the forefront of the development of the Australian direct marketing industry, its evolution into data-driven marketing, and then today’s era of analytics, trigger marketing and customer-centricity.

Marketsoft is 100 percent Australian owned and based, so all of its customers’ data remains in the country. For more information, visit: or email [email protected].

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