Redpoint Global Headed to ‘Infinitely Expanding Microsoft Azure Data Lake Store Private Preview’

Data management and customer engagement leader one of 15 companies selected for breakthrough Big Data initiative from Microsoft Corp.

Wellesley Hills, Mass. – Sept. 29, 2015 – Redpoint Global Inc. (, a leading provider of data management and customer engagement software, today announced it is one of 15 companies selected by Microsoft to be part of its preview of Microsoft Azure’s infinitely expanding Azure Data Lake store, Microsoft’s hyper-scale repository for Big Data analytic workloads. Redpoint Global brings its leading data management and cross-channel customer engagement solutions to the Azure Data Lake ecosystem, making it even easier for organizations to fully maximize the value of their data.

Redpoint products are regularly cited by top analyst firms for their strengths in operational and transactional data quality and data migration, and their cross-channel campaign management capabilities. The company also recently announced a collaboration with Microsoft, whereby Redpoint integrated two of its applications – Redpoint Interaction™ and Redpoint Data Management™ – into the Microsoft Azure SQL Data Warehouse, a new enterprise-class elastic data warehouse-as-a-service, and into the Azure Data Lake service.

“As part of Azure’s Data Lake ecosystem, we’re able to bring specific data management and customer engagement offerings no other vendor can match right now,” said Redpoint Global CTO and Co-founder George Corugedo. “Redpoint executes directly in the Hadoop cluster, making our data management and customer engagement applications a more attractive alternative for Azure Data Lake users looking to maximize their data investment. Today, and for the foreseeable future, data is increasingly at the heart of every business problem, and those who can harvest and utilize data most efficiently will be the leaders in their respective categories.”

When working with large volumes of data, quality is paramount. By participating in Microsoft’s Azure Data Lake preview, Azure users will be able to use Redpoint Data Management to integrate, cleanse, transform, de-duplicate and link traditional and Big Data from any source, no matter the format, cadence, structure or lack of structure. Redpoint Data Management offers a unique drag-and-drop interface that enables business users to easily collaborate with IT to load any data source into Hadoop; cleanse data for consistent formats and standardization; and integrate and match data using probabilistic and heuristic matching rules, all done natively inside the Hadoop cluster.

The rollout of the new Azure Data Lake will enable Redpoint’s cross-channel customer engagement and data management customers to take full advantage of exabytes of customer data to answer questions they could never ask before, build precise real-time interactions through enhanced machine learning, and develop new ways of using data to create competitive advantage.

“With the Azure Data Lake store, a hyper-scale repository for big data analytic workloads, Microsoft is enabling Redpoint Global customers to take advantage of unbounded scale, massive throughput and enterprise-grade capabilities in the cloud,” said Tiffany Wissner, Senior Director of Data Platform Marketing at Microsoft. “It allows users of Redpoint Data Management and the Redpoint Convergent Marketing Platform to realize the value of their data at a whole new level.”

This year, Redpoint received the highest product scores in the Operational/Transactional Data Quality and Data Integration Use Cases in the 2015 Gartner Critical Capabilities for Data Quality Tools report. To download the full report, visit: Additionally, Redpoint was named a Leader in The Forrester Wave™:Cross-Channel Campaign Management, Q3 2014 report from Forrester Research, Inc. The report called out Redpoint’s Convergent Marketing Platform for its strong data capabilities and satisfied references. To download the full report, visit:

About Redpoint Global Inc.                

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit

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