Presentations to showcase the value of data in customer engagement and omnichannel marketing
Wellesley Hills, Mass. – November 21, 2014 – Engaging customers and online audiences requires the right mix of technology, content, and tools orchestrated in a way that leverages deep customer knowledge to deliver precise, relevant, channel-appropriate interactions. At the Gilbane Conference on December 2, Redpoint Global, a leader in data management and digital marketing, will join WGBH and Hartville Pet Insurance Group to discuss customer engagement and omnichannel strategies and explore how technology and analytics can drive success.
Cate Twohill, senior director and managing partner, CRM services of the WGBH Education Foundation, will speak at 1:30 pm. She will demonstrate how organizations can benefit from clean data and optimized data management operations to engage customers using a blend of customer-centric design, big data and analytics, agile technologies, and a vision for the future. Attendees will learn how WGBH uncovered and corrected more than 80,000 duplicate donor profiles and how the company continues to manage donor relationships in a way that powers engagement.
At 4:00 pm that day Liz Watson, AVP, Marketing, of Hartville Pet Insurance Group will speak about the role of data in marketing and how the company uses an omnichannel strategy to manage marketing campaigns efficiently. Hear how one Ohio-based pet insurer used marketing automation technology to attract and acquire new clients and build its brand.
The Gilbane Conference on Content and the Digital Experience will take place December 2-4 at the Renaissance Boston Waterfront Hotel, Boston, MA. For more information, visit gilbaneconference.com/2014/program
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
Social media tags: @RedPointGlobal, #Hadoop, #DataQuality, #BigData, #DMA14