Dale Renner to speak on how marketers can use data and machine learning to improve customer engagement; Redpoint to be featured in Cross Channel Marketing Orchestration “Product Shoot-out”
Wellesley Hills, Mass. – September 24, 2015 – Redpoint Global (www.redpointglobal.com), a data management and digital marketing leader, has been invited to speak at the Strategic Summit at &THEN and also in the main DMA &THEN Conference. Redpoint’s CEO will be on the Summit panel “The Rise of Machine Intelligence” on Monday, October 5, 2015, 10:50-11:35 a.m., at the Westin Waterfront Hotel, Boston. That same day, the company is also presenting in “Cross Channel Marketing Orchestration with Contextual Follow-Up,” (the DMA’s traditional ‘product shoot-out’), 11:45 a.m.-12:30 p.m. at the Boston Convention & Exhibition Center.
Redpoint CEO and Founder Dale Renner will discuss transformations occurring in today’s market, and how machine learning is becoming key to driving intelligent customer engagement. His talk will cover important trends including changes in the kinds of data being captured, new ways of managing that data and new platforms for delivering contextual customer engagement. The discussion will help inform marketers on how they can optimize their data to make their business processes smarter.
Redpoint Global Solution Consultant Beth Scagnoli will also demonstrate the power of Redpoint’s Convergent Marketing Platform at the “Cross Channel Marketing Orchestration” session. This product showcase is a prime opportunity for attendees to see how Redpoint Global’s platform stacks up against others in the marketing technology marketplace.
Redpoint will showcase its Modern Marketing Architecture in booth #1133. Attendees will be able to learn how to turn Big Data into the Big Picture and see their customers – and a special booth presentation – in 3D. Discover how the Modern Marketing Architecture eliminates data and application silos, and uses powerful analytics to hyper-personalize the user experience. Data-driven marketers can see how to gain greater intelligence from their data by taking steps to capture it, integrate it, and make sure it’s accurate and accessible.
For more information, please visit Redpoint Global at the DMA &THEN Conference, booth #1133.
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.