New GDPR solution enables companies to offer comprehensive functionality for management of customer identity, profile data and consent
ATLANTA, GA and WELLESLEY HILLS, MA – March 20, 2018 – PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced a strategic product initiative for GDPR consent and data governance with Redpoint Global, the leading provider of customer data platform and customer engagement technology. This initiative is a response to the demands that companies must comply with GDPR requirements for consent collection, data rectification and integration of that data with enterprise systems.
PossibleNOW’s enterprise consent and preference management platform, MyPreferences, provides the ability to collect and manage a granular level of consent, operationalize the consent, and maintain a historical archive of consent approval or revocation, as well as the disclosure language used. MyPreferences also offers multi-lingual capabilities that are configurable based on company or consumer country, region or locale. MyPreferences offers standalone webpages branded with client look and feel, and consent capture capabilities that can integrate into contextualized collection points along the customer journey such as corporate websites and campaign workflows.
Redpoint Global, through its market-leading Customer Data Platform (CDP) capability, provides the ability to connect customer profile data from disparate systems and data stores across the enterprise. Data subjects (consumers residing in the EU) can access their data, request to update or correct erroneous data, and request to delete data, which in turn is communicated to relevant corporate databases within the enterprise. Additionally, Redpoint has the capability to fulfill the request by providing the data subject with a copy of their data and confirmation of completion. Redpoint’s CDP also provides the data subject the capability to revoke consent or anonymize their data. Workflow management gives the enterprise’s data privacy group the ability to properly disposition the data subject’s request for changes prior to release across the enterprise. The most complete auditing capabilities are available through the platforms.
The combined solution allows organizations to solve several GDPR compliance challenges while empowering consumers in the EU to take control of their data. The joint offering addresses complexities such as management of GDPR personal data across the enterprise, maintenance of historical consent data, and recordkeeping and reporting. The combined solution of PossibleNOW and Redpoint Global addresses key requirements as listed in the General Data Protection Regulation such as: the right to obtain consent (Article 6 (1)(a); the right to be forgotten (Article 17); the right to data portability (Article 20); and the right of access by data subject (Article 15).
“Customers are coming to us today to create unified customer views that are also compliant with consent; combining the functionality of both platforms provides a more holistic solution for managing consent and associated data such as profile, demographic and metadata,” said Redpoint Global CEO Dale Renner. “With Redpoint and PossibleNOW, customers now have access to the most complete GDPR consent and data governance solution in the market; having the ability to anonymize data, adhere to the right to be forgotten, or have complete data erasure across the enterprise.”
“With the GDPR implementation deadline quickly approaching in May, we felt the urgency to provide a broad solution to our customers,” said Scott Frey, President and CEO, PossibleNOW. “With the combination of our MyPreferences platform and Redpoint Global’s CDP solution, our customers can rest easy knowing they will be compliant when processing customer data and managing consent.”
PossibleNOW leverages powerful technology and industry-leading expertise to enable companies to listen to customers, remember what they like and dislike and respond in useful, personalized ways. Its enterprise consent and preference management platform, MyPreferences®, collects customer and prospect preferences, stores them safely and makes them available to any other system or application in the enterprise. PossibleNOW strategic services experts identify opportunities, plan technology deployments, design preference collection interfaces and position clients for a win. MyPreferences is purpose-built to help large, complex organizations gain control over communications, mitigate compliance risk and reduce marketing expenses while improving customer experience and loyalty. For more information, call (800) 585-4888, email info(at)possiblenow(dot)com or visit https://www.possiblenow.com.
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About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.