Independent Research Firm Recognizes Redpoint Global in Real-Time Interaction Management Report

Redpoint included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report for next best experience, personalization, and cross-channel marketing.

Wellesley Hills, Mass. – January 31, 2019 – Redpoint Global, a top provider of customer data platform and customer engagement technology, today announced inclusion in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report. Redpoint’s primary functionality segments were listed as: next best experience, personalization, and cross-channel marketing, and was one of only four providers to be listed specifically in those three segments.

Forrester defines RTIM as “enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.” The 42 vendors represented in the report were included based on their capacity to: orchestrate contextually relevant customer experiences, address customer expectations of mutual value exchanges and align marketing with customer-facing functions. Redpoint customers mentioned in the report were GoDaddy, Keurig Dr Pepper and Xanterra Travel Collection.

“Real-time customer engagement is critical for organizations who wish to provide consumers with personalized, contextually relevant interactions that match expectations at each point in the buying journey,” said Patrick Tripp, VP Product Strategy at Redpoint Global. “Redpoint addresses the three critical capabilities needed for real-time customer engagement: speed and agility, data-driven personalization, and cross-channel optimization. Redpoint’s clients are leading the way with innovative use cases to leverage data, analytics and machine learning, and intelligent orchestration to increase revenue while lowering the costs of interaction.”

The next generation of the Redpoint Customer Engagement Hub revolutionizes how marketers leverage data and analytics to drive real-time personalized engagement. Redpoint’s recent launch included enhancements to the Redpoint Customer Data Platform to connect all data in real-time, Redpoint AI Studio, and Redpoint Intelligent Orchestration to personalize and optimize every moment of engagement.

To learn more, download the Forrester “Now Tech: Real-Time Interaction Management, Q1 2019” report (available to Forrester subscribers or for purchase) or visit www.redpointglobal.com/realtimestudy for more information about Redpoint Global’s approach to real time.  To stay updated on all Redpoint news, join us on Twitter @RedpointGlobal.

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.

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