Data-Driven Marketing Automation Keeps WGBH Boston Tuned into its Members & Donors
Wellesley Hills, Mass. – January 27, 2014 – Sustaining and growing membership support is crucial to WGBH Boston’s ability to fulfill its public media mission. To improve member and donor engagement WGBH is transforming its approach with new marketing automation and data management strategies. Always a catalyst for positive change, WGBH is taking the lead in developing an approach that will help public media organizations, nationwide, improve donor engagement and bolster support in their own local areas.
Marketers from non-profit or not-for-profit associations are welcome to attend the webinar for free.
WHAT: Learn How to Increase Member Engagement with Better Data Management and Cross-Channel Marketing
WHEN: February 5, 2:00 p.m. ET
WHO: Cate Twohill, director, technical product development, WGBH Educational Foundation
George Corugedo, chief technology officer and co-founder, Redpoint Global Inc.
WHY: Marketers can gain insights from WGBH’s experience using marketing automation technologies to strengthen donor relations.
HOW: Marketers can register for this free webinar here compliments of Redpoint Global Inc.
Public media powerhouse WGBH Boston serves New England, the nation, and the world with educationally rich content that informs, inspires, and entertains. The single largest producer of Web and TV content for PBS and a major supplier of programming for public radio nationwide, WGBH has earned countless awards, including broadcasting’s top honors for programs that include Nova, Masterpiece, American Experience, Frontline, Arthur, Curious George, The World, to name a few.
About Redpoint Global
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.