By Business Challenge

• Data Quality and Integration
• Identity Resolution and the Golden Record
• Omnichannel Marketing
• Personalization
• Real-Time Interaction Management
• Single Customer View

Role

• Chief Data Officer/
  Chief Information Officer
• Chief Marketing Officer
• Chief Marketing Technologist/
  Chief Digital Officer
• Data Analyst/Data Scientist
• Marketing Operations

Industry

• Consumer Products Goods and Manufacturing
• Data Service Providers
• Healthcare Payers
• Hospitality and Travel
• Media and Publishing
• Nonprofit Organizations
• Retail
• Retail Banking
• Telecommunications