Chat with us, powered by LiveChat
In the News

The Wisdom of Using Data to Map the Customer Journey

Stephanie Ventura | July 11, 2018

In the last of his four-part series in Information Management, RedPoint Global Chief Solution Architect/Data Scientist & Co-Founder Lewis Clemmens reveals how to achieve the “wisdom” layer of the DIKW pyramid—a cycle that involves applying knowledge about customer behavior and preferences over time.