WELLESLEY HILLS, Mass. – Oct. 31, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, today announced it will present a session at MarTech Europe along with Google Analytics 360 Suite and Mautic. The invited speakers, including Redpoint VP of Product Strategy Patrick Tripp, will discuss how their platforms are different from marketing clouds, the evolving economics of marketing technology, and more. Redpoint will also discuss the company’s approach to customer data platforms, including how the Redpoint Convergent Marketing Platform™ enables marketers to more easily take control of all of their data and create a unified customer profile to drive relevancy and effectiveness in highly personalized cross-channel campaigns.

In addition to the session, RedPoint will be sponsoring a working lunch on “Bridging Customer Strategy and Execution with Data-Driven Marketing.”

Redpoint will also be exhibiting at this year’s show, Nov. 1-2 at booth #103, showcasing the latest advancements to the Redpoint marketing platform.

Session: Industry Perspectives from Marketing Tech Disruptors

When:

Tuesday, November 1; 5:05-5:40 p.m. GMT

Who:                        

  • Patrick Tripp, VP of Product Strategy, Redpoint Global
  • Will Senior, Senior Sales Engineer, Google Analytics 360 Suite
  • David Hurley, Founder, Mautic

Why:

Attendees will learn:

  • How these platforms are different from “marketing clouds”
  • The evolving economics of marketing technology
  • Segmentation within the marketing technology platform industry
  • New technologies and paradigms that promise to accelerate disruption
  • Risks and challenges for vendors and marketers

Where:

Session Location: Orchard, MarTech Europe, Millennium Gloucester Hotel London

Working Lunch:

Mind the Gap; Bridging Customer Strategy and Execution with Data-Driven Marketing

When:

Tuesday, November 1; 12:00-1:15 p.m. GMT

Who:

Patrick Tripp, VP of Product Strategy, Redpoint Global

Why:

Attendees will learn:

  • A data-driven approach that marketing organizations can take to bridge the gap between marketers’ strategies and their ability to execute
  • Research and insights on common data challenges for enterprise marketing organizations
  • How to leverage data, insight, and action cohesively to drive cross-channel customer engagement
  • Customer examples and innovations that will help marketers address the data challenge

Where:

Lunch Location: Orchard Pre-Function Room, MarTech Europe, Millennium Gloucester Hotel London

About Redpoint Global Inc.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.