WELLESLEY HILLS, Mass. – May 2, 2016 – RedPoint Global, a leading provider of data management and customer engagement technology, announced a partnership with LiveRamp, a market leader in data onboarding and connectivity services. LiveRamp allows marketers to connect their offline data, such as household and purchase data, to digital environments. The RedPoint integration with LiveRamp enables customers using RedPoint’s Convergent Marketing Platform to extend the value of their first party data by delivering consistent brand experiences across digital channels. RedPoint will be making the announcement with LiveRamp at the Digital Travel Summit in Las Vegas, NV.
“Today’s marketers need to be able to deliver consistent messaging across all channels and on all devices,” said Travis May, President and General Manager of LiveRamp. “We’re excited to provide RedPoint customers with a broader range of options for enabling data from their RedPoint Convergent Marketing Platform to be activated across a broader digital marketing ecosystem.”
For RedPoint customers, digitally onboarding data to LiveRamp is via a simple icon placement inside the RedPoint orchestration interface. Using LiveRamp’s CustomerLink in concert with onboarding provides RedPoint’s users the ability to quickly identify and target their customers and prospects with great accuracy.
“Our customers are already taking advantage of the more than 100 connectors that RedPoint provides to content management, digital asset management, analytics, web, email, social channels and media. This new integration with LiveRamp gives our customers greater flexibility and accuracy as they use our platform to determine message type, channel and media across this dynamic ecosystem. Combined with RedPoint’s best-in-class data management component, the LiveRamp/RedPoint integration represents the best pairing for customer data platforms and extends our vision for provisioning the most powerful combination of Data, Insight and Action available today,” said Dale Renner, CEO of RedPoint Global.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
About RedPoint Global Inc.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information visit https://www.redpointglobal.com or email firstname.lastname@example.org.