WELLESLEY HILLS, Mass. – May 2, 2016 – Redpoint Global, a leading provider of data management and customer engagement technology, announced a partnership with LiveRamp, a market leader in data onboarding and connectivity services. LiveRamp allows marketers to connect their offline data, such as household and purchase data, to digital environments. The Redpoint integration with LiveRamp enables customers using Redpoint’s platform to extend the value of their first-party data by delivering consistent brand experiences across digital channels. Redpoint will be making the announcement with LiveRamp at the Digital Travel Summit in Las Vegas, NV.
“Today’s marketers need to be able to deliver consistent messaging across all channels and on all devices,” said Travis May, President and General Manager of LiveRamp. “We’re excited to provide Redpoint customers with a broader range of options for enabling data from their Redpoint platform to be activated across a broader digital marketing ecosystem.”
For Redpoint customers, digitally onboarding data to LiveRamp is via a simple icon placement inside the Redpoint orchestration interface. Using LiveRamp’s CustomerLink in concert with onboarding provides Redpoint’s users the ability to quickly identify and target their customers and prospects with great accuracy.
“Our customers are already taking advantage of the more than 100 connectors that Redpoint provides to content management, digital asset management, analytics, web, email, social channels and media. This new integration with LiveRamp gives our customers greater flexibility and accuracy as they use our platform to determine message type, channel and media across this dynamic ecosystem. Combined with Redpoint’s best-in-class data management component, the LiveRamp/Redpoint integration represents the best pairing for customer data platforms and extends our vision for provisioning the most powerful combination of Data, Insight and Action available today,” said Dale Renner, CEO of Redpoint Global.
LiveRamp connects more than 250 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit www.LiveRamp.com.
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.