Wellesley Hills, Mass. – February 17, 2016 – Redpoint Global (www.redpointglobal.com), a leading provider of data management and digital marketing solutions, announced that the company earned Niche Player designation in the Gartner Magic Quadrant for Digital Marketing Hubs. Redpoint continues to accelerate its status in the digital marketing hub category; last year, Gartner had named Redpoint as a vendor to watch. Redpoint Global was also previously listed in Gartner’s Magic Quadrant for Multichannel Campaign management.
According to Gartner, a digital marketing hub provides marketers and applications with standardized access to customer data stores and audience data streams along with context, workflow and algorithms to support the planning, execution and analysis of real-time advertising and direct marketing campaigns and inbound interactions. It manages data collection and distribution across online and offline channels, both manually and programmatically. A hub typically includes a bundle of native marketing applications and capabilities, but is extensible through published services with which certified partners can integrate.
“Mastering data across channels is the key to real-time marketing success, and this recognition reflects the innovations Redpoint Global is driving in the industry,” said Dale Renner, CEO and co-founder of Redpoint Global. “Redpoint’s strength in bringing first-party data to the advertising technology ecosystem meets the needs of advertising technology users who must augment their operations while increasing integration.”
Gartner notes in the report that Niche Players share common qualities of agility and innovation. Niche positioning is this report may reflect a company’s focus on a subset of hub capabilities rather than an indication of the relative quality of any single capability, which in some cases may be market-leading1.
Redpoint’s solution utilizes a modern marketing architecture to deliver relevant, hyper-personalized, cross-channel customer engagement. Designed from the ground up, the platform captures, integrates and manages all types of dynamic customer data, and with real-time analytics, the platform can drive real-time offers and meaningful interactions across all channels, enabling companies to attract and engage customers in the most relevant ways.
To learn more about the Gartner Magic Quadrant for Digital Marketing Hubs report, visit: https://www.gartner.com/doc/3182823/magic-quadrant-digital-marketing-hubs.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.
1 Gartner, Inc. “Magic Quadrant for Digital Marketing Hubs” by Andrew Frank, Jake Sorofman, Martin Kihn, Christi Eubanks, Jan. 05, 2016
About Redpoint Global Inc.
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.