Wellesley Hills, Mass. – June 12, 2014 – Redpoint Global Inc. (www.redpointglobal.com), a leading provider of data management and digital marketing software, today announced that for the first time, Gartner, Inc. has placed Redpoint on its Magic Quadrant for Multichannel Campaign Management. Redpoint was positioned in the Niche Players quadrant for its Redpoint platform.
Gartner defines Multichannel Campaign Management (MCCM) as processes that “enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with sales for execution.”
“This is the first time Redpoint Global has been invited to participate in the Gartner Magic Quadrant for MCCM. We believe the completeness of our vision and the comprehensiveness of our software helped lead the way in our inclusion,” said Redpoint Global CEO Dale Renner. “We feel this is a testament not only to our products, but to the value we deliver to our customers.”
Gartner included 16 vendors that each needed to have at least 30 customers using MCCM, at least 30 new customer wins in the past year and at least $20 million in annual revenue.
“We believe being included in the Gartner MQ demonstrates how Redpoint Global has grown,” continued Renner. “We’ve spent years quietly producing great products and building a great global customer base in ten vertical markets and only recently began aggressively promoting ourselves in the marketplace. The fact that Gartner recognized our accomplishments is enormously rewarding to the Redpoint team.”
Redpoint is the only marketing solutions provider to appear in both the Gartner Magic Quadrant for Multichannel Campaign Management and its Magic Quadrant for Data Quality Tools.
About Redpoint Global
With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably uniﬁed, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI – this is how leading marketers lead markets. To learn more, visit redpointglobal.com.
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