Wellesley Hills, Mass. – June 12, 2014 – RedPoint Global Inc. (www.redpointglobal.com), a leading provider of data management and digital marketing software, today announced that for the first time, Gartner, Inc. has placed RedPoint on its Magic Quadrant for Multichannel Campaign Management. RedPoint was positioned in the Niche Players quadrant for its RedPoint Convergent Marketing Platform .
Gartner defines Multichannel Campaign Management (MCCM) as processes that “enable companies to define, orchestrate and communicate offers, both inbound and outbound, to customer segments across multichannel environments, such as websites, mobile, social, direct mail, call centers and email. This approach can include integrating marketing offers and leads with sales for execution.”
“This is the first time RedPoint Global has been invited to participate in the Gartner Magic Quadrant for MCCM. We believe the completeness of our vision and the comprehensiveness of our software helped lead the way in our inclusion,” said RedPoint Global CEO Dale Renner. “We feel this is a testament not only to our products, but to the value we deliver to our customers.”
Gartner included 16 vendors that each needed to have at least 30 customers using MCCM, at least 30 new customer wins in the past year and at least $20 million in annual revenue.
“We believe being included in the Gartner MQ demonstrates how RedPoint Global has grown,” continued Renner. “We’ve spent years quietly producing great products and building a great global customer base in ten vertical markets and only recently began aggressively promoting ourselves in the marketplace. The fact that Gartner recognized our accomplishments is enormously rewarding to the RedPoint team.”
RedPoint is the only marketing solutions provider to appear in both the Gartner Magic Quadrant for Multichannel Campaign Management and its Magic Quadrant for Data Quality Tools .
About RedPoint Global
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit www.redpointglobal.com or email firstname.lastname@example.org.
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