Wellesley Hills, Mass. – Apr. 23, 2013Redpoint Global Inc., a leading provider of marketing campaign management and data management software, today announced its inclusion in the list of “Cool Vendors” in the CRM Marketing Applications, 2013 report by Gartner, Inc.

The Redpoint Convergent Marketing Platform provides a broad set of integrated functionality that enables a virtuous marketing cycle of data, analytics, and execution. It does this by integrating advanced technologies for big data capture, identity resolution, performance management and campaign design and execution for all digital and traditional channels in one easy-to-use scalable platform. In addition, the Redpoint platform is built on a flexible architecture that allows implementations in a quarter of the time and at half the operating cost of competing approaches. The architecture is extensible and can be connected to any system, anywhere and process data in any format, cadence or structure. Redpoint’s uniqueness is in enabling organizations to reduce customer dialogue latency by linking data across physical, e-commerce, mobile and social data domains which results in the organization’s ability to be more relevant to their customers.

“The Redpoint Convergent Marketing Platform is at the forefront of meeting the demand for modern integrated marketing management technology,” said Dale Renner, CEO of Redpoint Global. “We consider our inclusion in the Cool Vendor report as confirming our innovative approach to solving the ever-growing complexity progressive marketing organizations face.”

About Redpoint Global

Redpoint Global provides the only marketing platform that delivers a 360-degree view of customers and enables a continuous dialogue with them. Unlike other products that only perform campaign management, Redpoint solves the data problem for marketers and customer engagement teams with embedded best-in-class data quality and integration capabilities. The result is better customer experience outcomes. For more information please visit www.redpointglobal.com or email contact.us@redpointglobal.com.

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